Join the membership
Training videos, meme library, social media calendar + support for Chiropractic Assistants
Word of mouth is now virtual.
The average person spent two hours & 27 minutes a day on social media in 2022.
(Source: Statista)
What if you showed up for them, offering natural solutions to the biggest health challenges they face?
Not sure how to market chiropractic in the digital age?
This course combines our skills & experience so you can...
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Stop wasting time! We provide the strategy & tools.
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Train current & future team members (no limit to the number of users.)
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Have a go-to source for questions & updates.
We're here to tell you that empowering your Chiropractic Assistant is the
quickest, most profitable way
to use social media to educate & convert followers into practice members!
Maybe your CA isn't sure where to start. You really don't have consistency, strategy or TIME (or a full-time graphic designer!) I've got your back!
Hear from your coaches,
Jenna Quentin, Adjust Your Media
& Jill Cherry, Cherry Picked Web Co
Why you need digital marketing
Step 1: JOIN Adjust Your Marketing Blueprint.
Step 2: LEARN in our course videos & manual.
Step 3: IMPLEMENT with the calendar & graphic library.
Step 4: CONNECT with new & current patients.
Step 5: CHANGE the world.
Truths About In-House Content Marketing
Pro: Cost-Effective
Delegating to a knowledgeable social media manager will cost thousands more.
Pro: Streamlined
Photos/videos can be posted straight from your device without going through a 3rd party.
Pro: Efficient
All you really need is a brief monthly team meeting to set deadlines & give assignments.
Pro: Flexible
Snow day? Inspired idea? Quickly swap posts or add one on the fly, versus waiting for a social media manager.
Pro: Personalized
Your team knows your office stories, connections, and community by heart! Your content will be FULL of your office personality.
Con: It takes time.
With the membership tools, your team needs an estimated 3+ hrs weekly to create content & manage your social media.
Con: Your CA isn't trained in graphic design or marketing.
BUT With 1k+ memes in the membership, no one has to design content! The strategy calendars outline what to post as well.
Con: You have to follow through.
We have accountability challenges & support - you still have to commit to making community impact online a PRIORITY, versus a dedicated social media manager who makes this happen.
Con: You have to get photos & video.
This is a constant whether you create in-house or not. Bring in a photographer quarterly and plan days to batch film videos.
WHAT'S INSIDE
Adjust Your Marketing Blueprint
Video Training Course: 12 modules
Adjust Your Branding, and Mindset,
Adjust Your Website and Office,
Adjust Your Instagram and Facebook,
Adjust your Schedule and Content,
Adjust Your Hashtags and Engagement,
Adjust Your Ads and Collaborations
Manual + Worksheets
Get everyone on the same page!
This contains bullet points from the training videos to reference.
You'll receive a printed spiralbound manual & other goodies in the mail after joining.
Strategy Calendar
Done-for-you strategy in a printed wall calendar - an entire year of prompts + caption templates & a hashtag bank.
Chiro Graphics
Memes, quotes, holidays, engaging questions. A giant ready-to-post library + Canva templates you can modify!
Group Coaching Calls
Learn specific skillsupnd dates on changes, get account audits, Q&A time.
Hey, I'm Jenna Quentin!
As a social media strategist, I founded Adjust Your Media, where I’ve coached hundreds of chiropractors online to use organic social media & content marketing to change the health of the world. For DCs who want to delegate, I manage their accounts with organic content & connection.
After freelance writing for 15 years, I now work exclusively with chiropractors.
My heart for chiropractic has grown from personal experiences of how it has helped my family. I’m a firefighter wife & hippy mom of 4. We believe faith is the keystone of our life, in simple things done well, and thriving, not just surviving.
I'm passionate about sharing the message of health from the inside out with the world. I want my children to grow up in a generation that considers chiropractic as regular wellness care.
Hey, I'm Jill Cherry
Wife to Jason. Momma to Benji Kai. Fur Momma to two German Shepherds and Owner of Cherry Picked Web Co.
I love working with Chiropractors, but we’ve also worked with many online coaches, consultants, realtors, real estate investors, ecomm store owners and experts ready to take their business to the next level.
We work with those who want to serve more people.
I understand the science, philosophy and art of Chiropractic and how to communicate it well. I also know what it takes to run an office. That is why I’ve chosen a niche in Chiropractic. We are a Chiropractic family through and through.
My goal is to get as many people through your doors so that Chiropractic can change their lives, just as it has changed mine. It has become my passion to support and serve the Chiropractic community with everything I got, instead, in the space of websites and all things design.
I’m a lover of Jesus and all things outdoors. Most of my weekends are spent on the ball field cheering on my favorite player #23.
How Adjust Your Media helped...
"Accountability has resulted in us staying active & our engagement staying up because of what we learned & achieved with your coaching."
- Streamlining an effective plan for posts.
- Ideas for posts that I didn't think of before.
- You were up to date on trends in apps & posts.
- Our engagement has increased because of your recommendations.
- Our social media looks organized & "pretty."
- Coaching held me accountable to stay on top of social media goals.
Katy Hilton, Director of Client Development,
Winner’s Edge Chiropractic Consulting
"I now use Jenna's online training in our practice and we're getting a lot more online attention from people who have never visited our page before."
Dr. Christopher Winans
The Cherry Picked Web Co. Experience...
"Jill and her team provided a first-class experience from the first interaction.
She was accommodating to our schedule and has always made herself available to us. She took all of our ideas and feedback and turned it into a website we LOVE!
Jill’s authenticity was apparent from our first call and has continued to shine through the entire building and launch process."
Swain Chiropractic
"I've been working with Jill for several months, and it's clear that she's committed to customer support and success.
As an independent web designer and content creator, I appreciate her responsiveness and her platform's ease of use and versatility.
She makes it easy to please clients by providing all the necessary tools. I recommend her services without reservation."
John Napolitano
WHY INVEST?
"Keep overhead low," was hammered into your brain. "Educate the public" was your battle cry. You probably learned the value of sending newsletters (on colored paper!)
So you've been trying to post on social media yourself, without really knowing what to post or if it's working. Leaving you frustrated and ready to quit.
But your mentors were right. There are efficient, cost-effective ways to use digital marketing!
You & your team know your audience so well. We've done the research & brainstorming to save you TIME & ENERGY.
When you use your social media channels and website well and consistently, you are meeting your community where they are at, bringing them HOPE and healing from the inside out.
What's the lifetime value of 1 chiropractic patient (most tell us it's between $1k-$3k.) So just one new patient would cover the investment in this course.
HOWEVER, what's the real value of one person's life being changed by chiropractic? PRICELESS
PRICELESS FEATURES...
Support & accountability
We're always available, either in the private Facebook group or by email to help you work through issues or problems. We also provide updates on the everchanging digital landscape.
Add Your Team - No limit to the number of users.
Your chiropractic assistants or family members can join the Facebook group at no extra charge & access the membership.
Mobile app
Access the training videos and everything inside the hub from your phone with Kajabi's mobile app.
Account Audits
Jenna will review your social media accounts on a live call & email you 3-5 suggestions that you can implement immediately. (Probably the best bonus ever.) Just ask & we'll set it up.
